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Shoe Dog: A Memoir by the Creator of Nike

Shoe Dog: A Memoir by the Creator of Nike

In this candid and riveting memoir, for the first time ever.

Shoe Dog: A Memoir by the Creator of NikeNike founder and board chairman Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands.

Young, searching, fresh out of business school, Phil Knight borrowed fifty dollars from his father and launched a company with one simple mission: import high-quality, low-cost running shoes from Japan. Selling the shoes from the trunk of his Plymouth Valiant, Knight grossed eight thousand dollars that first year, 1963.

Today, Nike’s annual sales top $30 billion. In this age of start-ups, Knight’s Nike is the gold standard, and its swoosh is more than a logo. A symbol of grace and greatness, it’s one of the few icons instantly recognized in every corner of the world.

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Get “Shoe Dog: A Memoir by the Creator of Nike” on Amazon Now

But Knight, the man behind the swoosh, has always been a mystery. Now, in a memoir that’s surprising, humble, unfiltered, funny, and beautifully crafted, he tells his story at last. It all begins with a classic crossroads moment.

Twenty-four years old, backpacking through Asia and Europe and Africa, wrestling with life’s Great Questions, Knight decides the unconventional path is the only one for him.

Rather than work for a big corporation, he will create something all his own, something new, dynamic, different. Knight details the many terrifying risks he encountered along the way, the crushing setbacks, the ruthless competitors, the countless doubters and haters and hostile bankers—as well as his many thrilling triumphs and narrow escapes.

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Above all, he recalls the foundational relationships that formed the heart and soul of Nike, with his former track coach, the irascible and charismatic Bill Bowerman, and with his first employees, a ragtag group of misfits and savants who quickly became a band of swoosh-crazed brothers.

Together, harnessing the electrifying power of a bold vision and a shared belief in the redemptive, transformative power of sports, they created a brand, and a culture, that changed everything.

Get “Shoe Dog: A Memoir by the Creator of Nike” on Amazon Now

 

 

 

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3 Comments

  • Wally Bock

    One of the Best Books about What It’s Like to Run a Fast-Growing, Innovative Business Most business memoirs are self-serving, boring, and poorly written. To put it bluntly, they are “crap between covers.” There are very few business memoirs that are even good, since most of them make the person writing the memoir seem like a business savant who always knew the right answers and knew things would come out right. Great business memoirs are different. They portray a business situation as it was. Phil Knight’s Shoe Dog: A Memoir by The Creator of Nike is a great business…

  • Anonymous

    Shoe dog is the story of how Nike developed. It is the story of start up of a new company . The importance to the financiers of a start up having growing equity along with growing sales is demonstrated. Shoe Dog demonstrates what a startup experiences to grow from a startup to a huge sucessful corporation both from a financial and market perspective. The manufacturing problems that arise are described. The author also demonstrates the importance of creative individuals to a organization,…

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